Wednesday, April 06, 2005
wow, the sort of supercool corporate work that almost makes you want to sell out!
Kraft Foods, Nestlé, Coca-Cola and Campbell Soup are all working with a biotechnology company called Senomyx, which has developed several chemicals, most of which do not have any flavor of their own but instead work by activating or blocking receptors in the mouth that are responsible for taste. They can enhance or replicate the taste of sugar, salt and monosodium glutamate, or MSG, in foods.
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and as for msg, my personal favorite flavoring.....how come no one told me about the brain lesions???
Kraft Foods, Nestlé, Coca-Cola and Campbell Soup are all working with a biotechnology company called Senomyx, which has developed several chemicals, most of which do not have any flavor of their own but instead work by activating or blocking receptors in the mouth that are responsible for taste. They can enhance or replicate the taste of sugar, salt and monosodium glutamate, or MSG, in foods.
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and as for msg, my personal favorite flavoring.....how come no one told me about the brain lesions???
"There's a negative consumer perception held by some people regarding MSG," said Mr. Snyder, who came out of retirement in 2003 to become Senomyx's chief executive. "Some school districts, for instance, won't sell MSG-containing snacks."
In the 1970's, after it was shown to induce brain lesions and nervous system disorders in laboratory animals, baby food manufacturers removed it from their products.
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